Merchandising of tie: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)
Merchandising of tie: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)

Read Online Merchandising of tie: switch to scientific merchandising and increase sales Practical MD (Japanese Edition) RTF

本書は紳士服の専門店や百貨店、GMSなど大型店のネクタイのMDを組み立てるときに作成するプランを解説しています。ターゲットのお客様が欲しい品揃えを実現するために、どのような商品分類が良いのか、どのようなプランを作成したら良いのか、どのようなデータを収集するべきなのか、そして仕入れる型数をどのように算出するかについて学べます。ネクタイの分類基準の候補として考えられるのは、対象別の「グレード」「テイスト」、関心度別の「ブランド」「アイテム」「無地・柄」「色」「素材」などです。オケージョン別分類はビジネス100%なので不要です。MDプランで活用する商品分類は、グレードを重視したA案、グレードとテイストを重視した案の2つを紹介します。実践MDシリーズNo.25 【ネクタイのマーチャンダイジング】 目次CHAPTER1 ネクタイのMD1.ターゲットの設定2.商品構成とプライスゾーン 1)ブランドの位置付けを決める 2)プライスゾーンと中心価格を決める 3)グレード別プライスゾーンを決める3.商品分類と売上予算の決定 1)大・中・小分類を決める 2)大分類、中分類の売上予算の決定4.アイテム別型数5.関心度別型数 1)ブランド別型数 2)ブランド別柄別型数6.プライス別型数 1)グレード別プライスゾーンとシェア 2)プライス別ブランド別型数7.ターゲットとの整合性 1)グレードの整合性 2)エイジの整合性 3)テイストの整合性8.キャラクター性と売場作りの整合性CHAPTER2 収集データ実例1.売上データ収集の実例 1)ジャケットのデザイン別素材別柄別売上データ 2)スカートのデザイン別スタイル別素材別売上データ 3)パンツのシルエット別スタイル別素材別売上データ 4)コートの素材別スタイル別売上データ 5)ブラウスのデザイン別素材別柄別売上データ 6)ワンピースの素材別スタイル別柄別売上データ2.気温と天気で売上を予想する3.仮説と検証の繰り返しが業績を向上させる4.お客様要望カード 1)ウォントスリップ 2)ウォントスリップ+週間ベストセラー 3)品切れ伝票CHAPTER3 型数算出のイロハ1.売上予算から算出 1)取引条件を考慮しない例 2)委託条件で消化率を考慮した3つの例 3)買取条件でイニシャルオーダーを抑えた例2.什器台数から算出 1)パンスト売場の例 2)和食器売場の例CHAPTER4 バイヤーに不可欠な豊かな感性と科学的な思考とは1.バイヤーには豊かな感性が必要2.バイヤーには科学的な思考も不可欠 1)商品分類の決定は「科学」 2)データに基づいた需要の予測

  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 864 pages
  • File Size: 3670 KB

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